AI Marketing Essentials: Strategies and Tools Workshop

Are you curious about how artificial intelligence (AI) can help your small business grow and improve efficiency? This workshop, sponsored by Microsoft, is designed just for small business owners like you, focusing on straightforward, actionable ways to incorporate AI into your operations. 

In this session, you’ll:

  • Learn about AI in simple, easy-to-understand terms.
  • See examples of small businesses that have successfully integrated AI into their operations.
  • Discover easy-to-use AI tools that are specifically beneficial for small businesses, with step-by-step guidance.
  • Get practical advice on how to start using AI in your business, with strategies tailored to the needs of small enterprises.

This workshop is perfect for business owners looking to get a clear and concise introduction to AI. The speaker will share knowledge and tools necessary to begin applying AI solutions that can make a real difference in your business. Join us to learn how AI can help streamline your processes and enhance your customer interactions in a straightforward and impactful way.

Über die Sprecher

About Natalie

Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google’s marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices.

About Sharon

Sharon works at the helm of Dell’s AI thought leadership strategy highlighting the benefits of these technologies matched with Dell products and services both outside and inside the company. She drives AI messaging on third-party channels to increase awareness of Dell’s point of view and helps team members embrace generative AI through trainings, best practices sharing, and weekly newsletters that promote a culture of learning and innovation.