TECHTALK: Building a Successful, Future-Proof Startup Team

EINbout Janine

Janine Wegner ist eine internationale Marketingleiterin, die für die globale Thought-Leadership-Strategie von Dell Technologies verantwortlich ist, um das Unternehmen als Technologievisionär und Innovator zu positionieren. Im letzten Jahrzehnt hat sie die Vision, Strategie und operative Ausrichtung für viele wirkungsvolle Marketingprogramme in lokalen, regionalen und globalen Teams festgelegt. Ihre Erfahrung reicht von digitalem, sozialem, Marken- und Thought-Leadership-Marketing und Kommunikation. Sie leitete außerdem die Strategie für die Unternehmerprogramme von Dell und fungierte als Stabschefin für das Entrepreneur-in-Residence Office. Vor Dell war sie in Marketingfunktionen bei eBay, Philips International und Start-ups tätig.

Janine ist Branchenrednerin und Gastdozentin zu Themen wie Social Media, Influencer Relations, Multi-Channel-Marketing und Thought Leadership. In den Jahren 2020 und 2023 wurde sie von TopRank Marketing zu einer der 20 besten Influencer-Marketing-Experten ernannt, denen man folgen sollte. Janine verfügt über zwei Bachelor- und drei Master-Abschlüsse von Universitäten in vier Ländern. Sie kommt ursprünglich aus Deutschland und lebt derzeit in Austin, Texas, USA.

About Lawton

As General Partner at Capital Factory, Lawton sources, negotiates, and directs investments into early stage technology startups. The Capital Factory is known as the “center of gravity for tech entrepreneurs in Texas” and has been the most active early stage investor in Texas for the past 15 years. In addition to investing, Lawton advises the portfolio startups and connects them with other investors, mentors, and customers.

About Marlie

Marlie Andersch is an Air Force Veteran with over 30 years of IT experience. A hard worker with a competitive spirit and a set of core values that have driven her from climbing the corporate ladder at other technology companies to becoming Founder and CEO of rockITdata. rockITdata is a certified woman, minority, and veteran-owned business that provides professional services, management and strategy consulting, and IT development with a focus on data analytics and AI. Established six years ago, Marlie hit the ground running with rockITdata and grew her company to over 175 employees. Through persistence, taking leaps of faith, and following her core values, Marlie has built a business that is deeply rooted in the rockITway. The rockITway is to create “extraordinary impact by doing the right thing by our clients, company, and coworkers,” aligning to core values while always pushing themselves to think differently.

Prior to joining Capital Factory, Lawton was Partner at Notley Ventures where she invested across various sectors, including venture, real estate, and private equity and leveraged profits to fund and operate community-driven initiatives like Philanthropitch and HomeFront. Lawton practiced law in Manhattan and Austin, taught Commercial Law and Responsible Artificial Intelligence, served as the CEO of Austin100, and is proud to perhaps have the singular distinction of having served simultaneously on an ACLU Board of Directors and as a legal analyst for the Fox News Network.