DWEN On Demand
Watch / Listen
What I Wish I Knew:
Creating a Tech Strategy
with
Beatriz Alves of
BR Goods
&
Katina Kenyon of
tree3
What I Wish I Knew: Creating a Tech Strategy
Small businesses look at a variety of technologies available to help them accelerate for growth. But before you invest in modernizing your business, take a moment to learn from other founders who have used technology to scale. In this talk we will hear from DWEN members Katina Kenyon & Beatriz Alves on their most useful lessons learned as well as mistakes made while growing her business. Hear first-hand how they learned to ask the right questions, decide which technology is right, understand how it impacts a business, and how to find the right resources.
Originally aired July 29, 2021
About Beatriz B. Alves, Founder & CEO of BR Goods
Beatriz B. Alves, a long-time DWEN member, is founder and CEO of BR Goods in Brazil, an Ernst & Young EY Winning Woman of Brazil, and active in its Endeavor program.
BR Goods manufactures and distributes medical-grade privacy and protection solutions for the patient care industry, the very items demanded at peak volume by Brazil’s medical and healthcare industry during the pandemic. An innovator in its own right, BR Goods uses virucidal, antimicrobial and flame retardant nanotechnologies in raw materials for durable and effective protective products. Learn more about Beatriz via her Businesses We Love featurette.
About Katina Kenyon, CEO of tree3
Katina Kenyon is CEO of tree3; and the co-founder and CCO of Applaudo Studios, a nearshore software development company that services enterprises and startups that build technology solutions that are monetized and that delight their users. Katina has built software platforms for enterprise SaaS and web/mobile apps for over 75 companies, giving her deep expertise in all things digital, GTM fit and technology intensity required for evaluating tech risks and investments. Katina is an advocate for women- and minority-owned businesses and has a passion for empowering under-served founders.
Katina leads the DWEN Austin Chapter, is the founding board director of the Women in Technology International Austin Network, WITI; and serves on the boards of a men’s cannabis skincare line, a Latin American E-Commerce marketplace, and a non-profit board that funds Austin’s Westlake Innovation Fund for high school students studying entrepreneurialism.
About DWEN Empower Hour: Tech Talks
When we want to know how, we’ll ask Google. When we want to know why, when and to what end, we go to DWEN. Our Empower Hour: Tech Talks difference is in the context. We approach technology as a “what if?” not a “how to.” Our experts deftly translate their technical & leadership expertise into useful insights to inspire smarter growth.