Member Voices: Deepening Connections with Customers Through Purposeful Branding

Tuesday, July 30, 2024 @ 10am CDT / 3pm UTC

Explore how purpose-driven branding can strengthen customer relationships, foster brand loyalty, and drive business growth. Discover actionable strategies and best practices for crafting authentic brand experiences that resonate with your audience on a deeper level. Terry Beltran, Fractional CMO and Brand Strategist, will share insights providing a deeper understanding of the power of building a purpose driven brand that truly resonates with customers and stands the test of time.

Points clés à retenir:
1. Learn how to define and communicate your brand purpose effectively to create meaningful connections with customers.
2. Explore innovative approaches to aligning brand values with customer preferences and aspirations.
3. Gain insights into leveraging purpose-driven branding to differentiate your brand, attract loyal customers, and build a sustainable competitive advantage.

Speaker: Terry Beltran, Fractional CMO, Brand Strategist, Coach and Mentor

About Terry

Terry Beltran is a fractional CMO at Beltran Media, renowned for her expertise in branding and marketing. With a background spanning both corporate executive and entrepreneurial realms, Terry has honed her skills in guiding businesses through transformative branding journeys. Recognizing the challenges faced by women and minority-owned businesses, Terry is passionate about helping them redefine their brands to compete effectively and build a loyal customer base.

At the core of Terry’s approach is purpose branding, a methodology she has mastered over years of managing cause-related campaigns. Notably, her efforts have raised $2.1 million for breast cancer initiatives and forged corporate partnerships that resonate with customers’ social concerns. During her executive tenure, Terry spearheaded product development initiatives aimed at reaching diverse and global markets, laying the groundwork for her current work with founders and CEOs.

Through workshops and mentoring sessions, Terry empowers businesses to clarify their brand’s core purpose and effectively communicate it. Her strategic roadmap goes beyond traditional branding, aiming to make a meaningful impact in today’s competitive landscape. Whether you’re a small startup or a large corporation, Terry’s insights provide invaluable guidance on aligning your brand with consumer passions and social impact. With Terry’s guidance, businesses can elevate their brands and thrive in an ever-changing market.

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Juil 30 2024


10h00 - 11h00
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