Startup Challenges: Nothing is Perfect – Everything is Possible 

Starting a business is one of life’s thrilling experiences. It combines the adrenaline of risk-taking with the excitement of knowing that “you’re onto something” special that someone will buy. Whether you deliberately set out to start a business or the opportunity undeniably reveals itself, taking the first and next steps can be daunting.

But they don’t have to be if you do one simple thing: just get started. You don’t have to have everything figured out – you’ll do that as you go. Find out more in this information-packed webcast with Kirsten Liston, Founder and CEO of Rethink Compliance.

Key takeaways:
● How to get started on a shoestring
● When and how to bring on business partners and other collaborators (and the “rich vs king” distinction)
● Leveraging non-traditional team members, like stay-at-home moms
● Tapping mentors and smart strangers for insights to help you avoid mistakes and accelerate your learning curve
● “Baking in” a commitment to integrity from the start – how to do it and why it matters

About Kristen 

For nearly 25 years, Kirsten Liston has worked with Fortune 500 and Global 2000 companies to design and implement programs that reduce compliance, ethics, and reputational risk. She is Founder and CEO of Rethink Compliance, a company on a mission to give compliance officers better, more effective tools to drive behavior and culture change. A three-time honoree on the Inc. 5000 list of fastest-growing companies and a certified women-owned business, Rethink serves more than 160 of the world’s great companies, and its products and services reach millions of employees globally each year.

Under Kirsten’s leadership, Rethink has won industry and product awards, and the company was named one of 2023’s 50 Fastest Growing Businesses in Denver and a Top 100 Women-Owned Business in Colorado. Kirsten was chosen as a 2024 Colorado Titan 100, which recognizes the region’s top 100 CEOs and C-level executives. In 2023, Kirsten was named an Enterprising Women of the Year, a lifetime achievement award, and a Woman2Watch from the Women Presidents Organization (WPO) and JPMorgan Chase. She is the author of two books: “Creating Great Compliance Training in a Digital World: How to Reach and Persuade Your Audience” (2019) and “The Compliance Entrepreneur’s Handbook” (2021).

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