Can the PC Industry be More Sustainable? Innovating for the Future. Product to you by Intel Technology

How do we reduce when demand keeps increasing?

In this What That Means video, Camille talks with Michelle Chuaprasert, Intel’s Senior Director of Sustainable Compute and co-lead for the Carbon Neutral Global Challenge. They get into sustainability throughout the lifecycle of the PC, current innovations in sustainable compute from both software and hardware development, and carbon neutral computing.

Sustainable PC Lifecycle

Sustainable compute means thinking about sustainability at every stage of the PC lifecycle. This includes the manufacturing, operation, and end-of-life stages—especially end-of-life. When a PC reaches its end of use for a user, there are many sustainable options to prolong the PC’s usefulness such as recycling, refurbishing, and waterfalling. Each of these leads to positive benefits like minimizing waste, reducing the mining of precious metals, and decreasing excessive manufacturing demands.

Other consumer priorities, including battery life and security, are also bringing positive changes to sustainability. This is seen through higher-quality and longer-lasting batteries, as well as security regulations like the NIST 800-88 R1 for recycling and refurbishing PC parts.

Innovating Software and Hardware

Software and hardware developers are working together in surprising ways towards innovation and sustainability. One example is how software developers improve PC battery life by improving operations, which increases the recycling and reuse of those batteries and decreases battery production. Another example is a more creative solution—harnessing the power of renewable energy in real time through the power of software.

Carbon Neutrality

Michelle explains the goals of the Carbon Neutral Global Challenge at Intel, which is to answer the question of how to reduce direct carbon emissions or offset those emissions when they can’t be reduced. Getting towards true carbon neutrality means tracing the carbon footprint of a device across its lifecycle, reducing its carbon footprint at every stage, and figuring out how to offset what can’t be reduced.

The Carbon Neutral Global Challenge is looking across the tech industry in many areas to develop new standards and regulations for carbon neutral computing and for a sustainable tomorrow.

Michelle Chuaprasert, Sr. Director of Sustainable Compute at Intel

Michelle Chuaprasert has led innovation in tech for over three decades at Intel. Her current official title is Senior Director, Client Sustainability Roadmap and Strategy, Desktop PC Reference Design. Michelle’s journey with Intel began in 1992 when she joined as a Senior Design Engineer after graduating from Cornell University. Her Intel career has covered many areas of tech, including engineering, marketing, and sustainability.

To learn more, read the full article here!

The views and opinions expressed are those of the guests and author and do not necessarily reflect the official policy or position of Intel Corporation or DWEN.