Dream First, Details Later: Hedley and Bennett’s Journey to Success
Join us as we meet with Ellen Marie Bennett, Founder and Chief Brand Officer of Hedley and Bennett [hedleyandbennett.com], the trailblazing small business that began with aprons and has since expanded to a global culinary brand. Featured by Bon Appetit, Food Network, The Wall Street Journal, and Food and Wine magazine, her business is now partnering with the likes of Star Wars, Disney, and Vans. The business story is nothing short of inspirational and filled with honest, meaningful takeaways for your own business. We will discuss her recipe for success including the power of community, staying close to the customer, innovation and how technology has helped her and her team get there. Don’t miss this very special DWEN Tech Talk. Follow her journey on Instagram: @ellenmariebennett @hedleyandbennett and join other inspirational Women Founders in the DWEN community at www.dwen.com.
Watch the Full TechTalk Below!
About Ellen
Growing up, Ellen Bennett, the founder and Chief Brand Officer of Hedley & Bennett, the leading Los Angeles based culinary brand, found herself spending summers in her native Mexico learning to cook with her abuelita. Soon after graduating high school, Ellen found herself back in Mexico City attending culinary school where she would rekindle the joys of her summer cooking adventures while learning the skills needed to tackle the hustle of the professional kitchen. Back in L.A., she put her training to work cooking in two Michelin Star restaurants, Providence and Baco Mercat. It was during this time working on the line that she experienced a “uniform” that was not aligned with the creativity and confidence found in the kitchen. This led to the vision for Hedley & Bennett; make the best aprons in the world by marrying the needs of professional chefs with the design trends for today’s discerning consumers.
Today, Hedley & Bennett makes culinary workwear and gear that outfits over 6,000 restaurants, hotels, coffee shops, resorts and hundreds of thousands of home cooks all over the world. This evolution has also led to creative, out-of-the-box collaborations with brands and partners such as the Grateful Dead, Vans, Madewell, Parachute Home, Rifle Paper Co., Product (RED) and more.
In early 2020, Ellen pivoted the resources of her company during the global COVID-19 pandemic to make masks to meet the needs of both professionals and consumers while donating hundreds of thousands of masks to front line workers.
In April of 2021, Ellen released her first book Dream First, Details Later, which outlines her personal playbook of putting your inner worrier on silent and leaping into action. Peppered with unfiltered behind-the-scenes stories and colorful illustrations, the book empowers readers with the tools they need to bring their boldest and best ideas to life.
Ellen and the Hedley & Bennett story has been featured in the New York Times, Fast Company, Inc., Forbes, Entrepreneur, Bon Appetit, Martha Stewart, the Ellen DeGeneres Show, the Today Show and more. Ellen lives in Echo Park with her husband Casey, their brand-new baby boy Nico, their pet pig Oliver, and six chickens.
About DWEN Tech Talks
From startup to established small business, technology plays a key part in driving your success. Join us to learn from Dell Small Business Advisors, subject matter experts, and partners like Microsoft and Intel to understand the role technology plays in your business and how to use it to grow and scale.
Connect, learn, and grow while getting the answers to your business-critical questions!