Create Your Own Advantage
Bold Choices
with
Beatriz B. Alves
of BR Goods
& Ashley Miles of
Franklyn West
DWEN rewards’ Create Your Own Advantage is a four-part series on the power boost within the “power pause” – strategic planning, a coveted DWEN rewards experience for DWENbassadors, the most active DWEN members. Are you eligible for our next strategic planning workshop? Track your DWEN Rewards progress here!
The DWEN + Franklyn West Pivotal Power Agenda Workshop with Ashley Miles, founder & CEO of Franklyn West, united DWENbassadors – the highest-ranking DWEN Rewards members – in a shared intention: pursuing scale on purpose and with purpose. DWENbassadors joined from three continents, with businesses ranging from personal services to consumer goods and healthcare, and startups to scale-ups.
Emboldened by the foresight innate to entrepreneurs, Ashley met each member at her place in the founder’s journey, ultimately leading to pivotal discoveries within each member’s business strategy, and even herself. When Ashley challenged Beatriz B. Alves, founder of BR Goods with a power deliberation to break down how and where she spent her valuable time, Beatriz didn’t hesitate. Her assessment revealed an all-too-common founder’s dilemma – disproportionate focus spent on management rather than driving business strategy and expansion.
The workshop was a reminder that success and scale are relative. It modeled the many ways both are possible for DWEN members. It was also a lesson in readiness. Every successful founder hits two points of reckoning. The first is when you commit to pursuing scale. The second when you realize you can’t clone yourself. And for the rare few like Beatriz comes a third: When the market demands you scale now and fast, whether or not you are ready.
Ultimately, the DWEN + Franklyn West Pivotal Power Agenda Workshop provided Beatriz the power pause she needed to focus and regroup following a two-year, pandemic-driven sprint. She developed her post-COVID growth strategy to focus on manufacturing and operational readiness for a methodical, international expansion. Her boldest power moves, yet? Beatriz will reconfigure her leadership team, align it to growth objectives, and entrust them with the greater workforce – the non-negotiables BR Goods needs to support a successful digital transformation and secure its industry leadership far beyond Brazil.
The founder’s path is not easy. We make our boldest power moves when we transform our businesses by learning from each other.
Beatriz B. Alves, founder & CEO of BR Goods
In addition to the DWEN + Franklyn West Pivotal Power Agenda Workshop, DWENbassadors have the chance to enjoy a one-on-one with Ashley Miles – the Catalyst Consult.
About Beatriz B. Alves, Founder & CEO of BR Goods
Beatriz B. Alves, a long-time DWEN member, is founder and CEO of BR Goods in Brazil, an Ernst & Young EY Winning Woman of Brazil, and active in its Endeavor program. Connect with Beatriz here!
BR Goods manufactures and distributes medical-grade privacy and protection solutions for the patient care industry, the very items demanded at peak volume by Brazil’s medical and healthcare industry during the pandemic. An innovator in its own right, BR Goods uses virucidal, antimicrobial and flame retardant nanotechnologies in raw materials for durable and effective protective products. Learn more about Beatriz via her Businesses We Love featurette.
About Ashley Miles, Founder & CEO of Franklyn West
Ashley Miles is the Founder and CEO Franklyn West, a Business Growth Collective, committed to transformation and sustainable growth for courageous companies and leaders. It is rooted in speed, agility, and proven results, and is dedicated to helping DWEN members discover, own and accelerate business growth potential.
Prior to forming Franklyn West, Ashley previously she served as the Global Chief Business Officer at Thrive Global, reporting directly to Founder/CEO Arianna Huffington. She led worldwide sales, marketing and business ops focused on monetization and accelerating growth. As Chief Client Officer, Head of Advertising, Prior to Thrive, she scaled Refinery29 – the leading digital media and entertainment company for women – to a nine-figure business.
To learn more about Franklyn West and the influence of Ashley Miles and her team of industry- leading ambassadors, visit Franklyn West and connect with Ashley here.
About DWEN Rewards
DWEN members organically earn DWEN rewards through participation in the network, programming and events, or drawing upon our resources. DWENbassadors are our most active community members who enjoy a full range of exclusive benefits, including but not limited to Dell discounts, entrepreneurial coaching sessions, and the Franklyn West Pivotal Power Agenda Workshop. Make your already bold moves in DWEN even bolder! Check your rank on your DWEN rewards progress map.